There is one thing that all reporters who spend more than two decades in daily journalism share - instinct.
It's the instinct that tells them where a story is headed and what questions remain unanswered.
To be effectively media trained, you need that intangible on your side.
You need to be prepared to do your job during an interview, so the reporter can do their job. The result is that your message is clearly and fairly communicated.
I have media trained hundreds over the past decade, from c-suite executives to lottery winners, sports celebrities to public servants, across all sectors.
Individualized sessions have ranged from basic skills upgrades to advanced techniques, from product launches and transactions to crisis environments.
I have also extensively presentation trained, helping leaders across public and private sectors effectively speak to groups large and small.