Crisis communications in the 24/7 social media world

If you’ve picked up or looked at this book, you know you should be focused on this topic. Don’t put it down – it is chock-full of valuable insights from a journalist who brings a unique perspective to crisis communications.
- Michael Meath, Principal, Fallingbrook Associates, LLC, crisis communications & reputation risk management consultant

True leadership comes with a price of sacrifice and responsibility. Every CEO, whether active in Social Media or not, needs to understand what this book teaches about standing up and being counted at a time of crisis.

- Peter Aceto, known as the Social Media CEO (Forbes)

Bill Walker has written the book on crisis communications I have been waiting for. No laundry lists or agonizing narratives of past crises we already lived through on CNN. Instead, he puts us in the minds of leaders in crisis, and shows us how we can avoid common mistakes. This book focuses on the emotional and psychological aspects of leading and communicating before, during and especially after a calamity strikes your organization. An enjoyable read—Walker’s writing reflects both his experience and his empathy for those responsible for guiding organizations large and small through the gauntlet of news media, employees, customers, lawyers, regulators and other stakeholders.
- Bill Jasso, Professor of Practice, S.I. Newhouse School of Public Communications, Syracuse University

I would like to commend the author for reminding professionals and academics that the focus of any communication is audience centered. This is paramount to remember in a crisis situation, when an organization's publics are at their most vulnerable. Persuading the reader to put aside self-interests and lean into the publics' interests was evident through the timely and timeless examples provided.

- Cory Young, Chair of the Graduate Program, Department of Strategic Communication, Ithaca College

Bill Walker provides a bold new prescription for crisis management. It's one that clearly puts the CEO first and challenges them to respond to the public, not corporate interest. Walker shows how by leveraging relationships and setting out to shatter expectations of how people think an organization will react, it's possible not only to survive a crisis, but to emerge stronger from it.

- Barry Waite, Professor, Corporate Communications & Public Relations, Centennial College

Order yours here.